Hi, I'm Johnny

I uncover what really matters to your customers, and help put those insights to work.

Customer Research.
Growth Strategy.
Props that Pop.

Brands I've worked on

My Journey

I bring together 8 years in growth strategy consulting with 4 years in-house... I know how to think big and understand how things get done.

Cognosis Consulting ( 2012 - 15 )
Perrigo UK ( 2015 -17 )
Deloitte Consulting ( 2017 - 2023 )
Freelance Consultant ( 2023 - 26 )
Reckitt Benckiser : Mat cover ( 2024 - 25 )

VIEW CV

Where next?

Now I want to bring what I've learned from big businesses to scale-ups; right-sizing foundational research and strategy projects to businesses that need to move fast, on a budget

Freelance Services

Customer research

Explore the needs, attitudes and behaviors of your target customers and Identify opportunities to delight them through products, services and experiences

Quant research & surveys | User interviews | Segmentation | UX research

View Customer Insights Experience

_A giant whirlpool cloud, coaxed into shape by high-altitude winds, swirls above the sea b

Props that pop

Test and iterate on new products and services through qualitative user testing.

Measure the size of prize of new ideas through concept testing and commercial modelling

Ideation | Concept design and testing | Commercial modelling

View Prop Design Experience

Growth strategy

Bring together cross functional teams to turn customer insight into clear strategic focus and path forwards for your business

Innovation strategy | Category strategy | Go to market planning

View Strategy experience

Get unstuck

Don't know where to start?

I can facilitate time together to deconstruct problems and get moving toward solutions.

Book a free session

Recent Work
(Click to learn more)

Danone

Brand positioining

Danone wanted brand-level sustainability strategies for global brands

Reckitt Benckiser

Segmentation

Reckitt wanted to build in-depth needs based segmentations and GTM strategy for key global brands

B2B Client

Segmentation

Our client wanted to quantify their total addressable market, identify whitespace, and arm their sales team with actionable prospect data. We built custom AI tools to analyse over 90k companies.

Octopus Money

Segmentation & Prop design

OM wanted to quickly and robustly size the opportunity for user-personals that had been developed qualitatively

Testimonials

Marshall Behrns,

British Columbia Gaming and Liquor

I've worked with Johnny on a number of projects and he brings both design chops and business strategy expertise to each engagement. This combination of design and strategy is rare in my experience and produced results in designing and delivering a new table reservation service offering to table games at casinos.

Before you go... my side hustles

Start-up

(co-founder)

NotesBetween

Connects families through postcards with thoughtful prompts

Go to Website

ART

I make lino-print art on commission

See Instagram